One of the strongest and well managed brand identities is that of KTM a motorcycle manufacturer from Austria.
Made famous on the track by its all winning Motocross and Supermoto motorcycles.
Via Carr Magazine
KTM became increasingly recognized by the motorcyclist community following the introduction of the first commercial Supermoto motorcycle the KTM Duke, the most aggressive single cylinder road bike.
Over the last 16 years KTM has built probably the strongest brand aesthetic in the Motorcycle world. Inspired by Deconstructivism and consistently using Orange as its colour, KTM is today the most easily recognized motorcycle brand. Below is a short talk from Steve Masterson the COO of KISKA Design who create and manage KTM design.
Intensely dramatic, dynamic surfaces and sculptural forms have become the signature of KTM.
Every KTM design ties in perfectly with the brand aesthetic, including the KTM X Bow sports car.
Here is a good photo showing how KTM designs tie in so well together.
Photo Via DERESTRICTED