With Eco-fashion continuing to gain momentum, its being joined by the paradoxically sounding ‘Slow Fashion’ movement. Founded on a philosophy of intelligence and awareness, ‘Slow Fashion’ essentially stands for quality over quantity and the evolution of a discerning fashion culture and a holistic fashion experience. Taking the time to understand, produce and enjoy product. For example by adding new design narrative like carefully crafted product and materials, elevating both the creation and consumer experience. Check out my post on ‘Product Specific Footwear Production As another Design Deliverable‘.
“People have never looked so ugly as they do today. We just consume far too much.. I’m talking about all this disposable crap. What I’m saying is buy less, choose well. Don’t just suck up stuff so everybody looks like clones. Don’t just eat, get something a bit better. Eat a salad. That’s what fashion is. It’s something that is a bit better.” — Designer Dame Vivienne Westwood.
Malcolm Mclaren, friend of Vivienne Westwood also had strong opinions about fashion and creativity. Listen to his talk ‘Malcolm Mclaren – his life, authenticity vs karaoke culture‘.
Slow fashion aims not only to raise our standard of living by providing us with the best quality products, but also to provide us with well designed product that has a reduced negative impact on the environment. Its therefore no surprise that luxury brands have been amongst the first to align themselves with green practices such as timelessness, durability, innovation, craftsmanship, and a meaningful brand and retail experience — all characteristics that mirror the underlying goals of sustainability and social responsibility.