In the age of digital information and the internet, the potential for enhanced information processing and communication is MASSIVE. There are unlimited opportunities where digital technology can be used to improve and solve many of the complex social and environmental problems of our time.
This Nike “Making” initiative is very reassuring to me, not only as a designer, but also because I’m developing a free online Huarache Makers Directory, a tool that will index as many Huarachero artisans so that their work can be showcased and they can be easily contacted for orders from within Mexico and Internationally.
A stepping stone to a The Huarache Directory phone app, that will instantly connect retailers to artisans.
Applying the easy and incredibly powerful tool of digital technology to support the environmentally friendly footwear tradition of Mexican Huaraches.
Coming soon The Huarache Directory by Huarache Blog.