I have always believed that cultural differences and prejudice can be overcome through sport, art, fashion and design. Enjoying common experiences with people from other cultures, allows us to see just how similar all humans are.
Communicating the beauty of Arabic calligraphy, French artist Julien Breton AKA Kaalam’s hope is to bring Arabic and Western cultures closer through their mutual appreciation of his beautiful art.
Although many examples of Arabic Graffiti and Arabic Calligraphy Art already exist, by combining these two art forms KAALAM has the distinction of being able to connect to a broader audience with his unique progressive style.
Just as KAALAM does with his art, how can Chinese, Indian, Arabic, or African aesthetic be interpreted through design and add beauty to international product? Projecting positive cultural images to generate curiosity and create interest in distant cultures.
In what ways can footwear design build bridges by bringing the cool out of culture?
Design that inspires and unites people through their mutual appreciation of beauty.