Released way back in 2009 this short Microsoft movie is very interesting in that it shows a future where all digital product will be little more than a screen. Cameras, tablets and desktop computers will all be replaced by simple window designs. This holds great subliminal importance for Microsoft that was virtually built on it’s Windows software.
Creating more minimal and efficient product makes a lot of sense, after all the industrial nature is also to simplify and streamline. But what role can product designers have in the design of product that has no 3-dimensional features?
Is this the beginning of a product philosophy of 3-dimensional consolidation and simplification, and will it diminish the role of 3-dimensional design?
Not wishing to sound Orewellian, because minimalism doesn’t equal dystopia, but could industrial footwear design follow the same path to become nothing more than a sole, a simple one piece upper and a powerful, maybe animated graphic? An animated upper which monitors and displays health stats maybe?
GIF animation Defence Init by echophon. Footwear Silhouette by Markus Kittner
Is the 3 dimensional minimalism of the Nike Flyknit the sign of a changing industrial design approach and culture?
“The secret of happiness, is not found in seeking more, but in developing the capacity to enjoy less.” – Socrates
74 FOOTWEAR DESIGN CONSULTING 