“Why do we always have to do things the same way?”
“The most thrilling periods in design history are the ones with the greatest change, when designers interpret the shifts of science, technology, behavior and politics for the rest of us” – Alice Rawsthorn
“A car is really made of 3 things: mobility, environment and something we call avatar” – Chris Bangle
In the above presentation, Chris goes on to discusses the concept of Meta-Identity and how new products like cell phones offer a range of uses and how the same will apply to cars.
But what are those uses and how can they be improved to maximize benefit. Should a phone camera just be used to take selfies, or also scan documents? Can a car be used for more than just transportation, persona enhancement and thrilling speed, but also as a social tool for meaningful interaction? What kind of behavioral changes will new applications and functions create and can designers guide behavioral change towards better socio-environmental outcomes?
Instead of packing additional applications and accessories into product just for added value, can we develop new product applications to be educational in positive ways?
Can a product like car, a phone, or even an application like Facebook be designed to intentionally teach us to be more environmentally friendly, socially responsible, kinder, selfless and become better global citizens?
And instead of just interpreting change as Alice Rawsthorn suggests, can designers instigate and drive positive social changes with their designs?
74 FOOTWEAR DESIGN CONSULTING 