At one of life’s crossroads most people sensibly choose the least divergent path. Only a few choose to turn off towards a new destination and follow their dreams.
This is what my friends Sean, Geoff and Tara are doing; creating an exciting footwear brand of finely crafted American sports footwear. Pursuing their dream of creating the highest quality athletic footwear and to share it with everyone.
Sometimes as a designer you have a brilliant design vision that unfortunately is incompatible with that of the company you work for. A good idea that comes at the wrong time and in the wrong place.
Married to your job and loyal to the company, you struggle with the idea of leaving everything behind to follow this beautiful vision. Feeling excited and yet anxious, you wonder that if you don’t follow your dream, sooner or later someone else will and your opportunity will be lost forever.
Then you jump, taking that leap of faith.
Good luck InSole!
Check out their project and their vision at Kickstarter HERE