Imagine buying a car that was hand welded in Vietnam, China, or Indonesia? Would that seem strange to you and why?
Now imagine if your footwear was made using advanced automated solutions in Frankfurt, Barcelona, or Toronto? Would footwear made in an advanced manufacturing environment have more perceived value?
If automotive manufacturing is a maximum efficiency process, how can this philosophy be applied to footwear design and manufacturing?
Just like cars, manufacturing footwear using more automated systems would offer more quality, cost and environmental benefits :-
1. Greater precision finishes
2. Better quality control
3. Improved working conditions
4. National Production and reduced shipping
For further reading check out some of my other posts on the subject of footwear production automation:-
Tesla Model S – Advanced Automated Manufacturing HERE
Poetry in Manufacturing – The Hidden Beauty of Product HERE
Product Specific Footwear Production as another Design Deliverable HERE