But what is Roblox? What is RAP (Recent Average Price)? How will Nikeland on Roblox be used and by who?
Currently Roblox is the world’s most valuable video game company in the world with more that 27 Million published games. More than half of US children have a Roblox account and half of those are younger than 13 years old, at the same time Roblox is also viewed as the blueprint for the next generation of virtual economies where users can trade virtual assets from digital shoes to digital houses and furniture. So its easy to see why sports footwear an equipment companies need to enter.
But how will the sporting goods business evolve if people prefer to spend time in a digital world instead of a physical world? E-Sports, E-Disco/Raves, E-Dating, or E-Trading, the range of new digital footwear designs and experiences will be virtually limitless. But maybe the sport aesthetic expression may be harder to develop if video game players will be free to play E-Sports like FIFA football video game as a lizard avatar, or Super Mario? And sports companies will probably also need to compete with more specialised and experienced businesses like video game and movie industry animation companies.
All this takes me back an old post I wrote years ago to explain why I was so drawn to documenting and blogging about Mexican Huarache footwear titled “A Future Without Sports, Without Sneakers, Without Huaraches?” (click on the title). What place in our culture will sports footwear have in 50 years? And if your Avatar will be a fantastic alien creature, how will any digital footwear design still be relevant?
But back to the near future, what incentives will be created to keep people on any virtual, or augmented platform the longest? Certainly if going out to bars, clubs and sporting events continues to be inconvenient because of the usual pandemic restrictions, or even the concern of becoming infected, its easy to imagine how a more life like social media could be more appealing than before.
And how will our data be used and what new data can be collected as we become more connected? Maybe even our Brain Activity? How symmetrical will our data exchanges be in a Web3 world?
…and since when did video games become trading? Can online trading replace sport? Will investing in digital shoe designs replace buying physical footwear? How much will digital life experience replace organic life experience? Simple things, but that are inherently human and natural, like meeting friends in a park, or at the beach, or pool, playing a game of football, or tennis, or going for a walk in the woods. It’s not difficult to imagine since we already experience a lot of our life through digital interfaces, instead of physically.
This is the first video that came up searching for “RAP on Roblox”, its almost 3 years old and has over 1m views. Its also by the “RICHEST robloxian”…allegedly.
Vans has also launched Vans World on Roblox.
Below is what it looks like and some of the things you can do. More info on Venture Beat.