Based off the 5 Levels of Creativity in Design, from A Transactional Approach to Creativity and its Implications for Education by Irving A. Taylor HERE.
I have been thinking for a while that a pyramid is an interesting way to show these levels. To help visualise and define what height you would like to aim for and in some sense also the level of difficulty and risk you face. Traditionally the further up you go, the fewer designs have been created, but could it also due to a not well enough defined goal, an unvisualised approach and lack of planning?
74 FOOTWEAR DESIGN CONSULTING 