Results driven, resourceful, independent, analogical and abstract thinker with a passion for progress, innovation and positive impact.
For footwear design freelance and consulting services.
Offering clients strategic, progressive, meaningful footwear narratives and design solutions.
Self motivated with self-initiative, always in search for new challenges and problems to solve, my footwear design experience is one of the broadest in the footwear industry.
Working with the biggest, most advanced global sport footwear companies, to individual most traditional leather footwear artisans (if only those two could share the same project). I thrive learning and designing in all the different global footwear ecosystems.
My international design experience includes work with exclusive brands such as: BMW and later Ferrari and Ducati footwear through Fila in Italy, Puma and Bata. North American brands include Nautica, Pony and Nike where I was the lead designer in the men’s golf footwear category. My shoe designs were worn by multiple Golf Majors winners and I was also the exclusive designer for Tiger Woods performance footwear.
I created traditional woven Mexican Huarache footwear designs in Mexico for my personal brand úkata+, accessible Sports Performance footwear in Russia at Demix Sports, and now Environmentally and Socially Friendly footwear at Wildling Shoes in Germany.
With a design background in footwear performance technology, fashion and crafts, I enjoy drawing from and combining design solutions from many areas. I’m also interested in working to a holistic Design philosophy that includes other fundamental design deliverables such as positive social engineering and environmental compatibility.
Because creativity and problem solving have no limits.
Formal qualifications include a Master of Design in Transport Design from Coventry University (UK).
Fluent in English, Italian and French, also speaking Spanish and German.
Client work is balanced with Social Design projects including design workshops, work for charitable organizations such as Soul of Africa and personal cultural projects such as Huarache Blog which is dedicated to promoting the traditional and sophisticated Mexican Craft of Huarache Footwear.
A motivated footwear explorer with strong initiative, guided by the belief of continuous progress through learning and challenge; my footwear design career began at Fila in Italy, later designing for Pony Footwear in California while learning about the fashion sneaker culture, then moving to work at Nike in Oregon for the innovation intelligence. Followed up by learning the craft of hand woven Huaraches footwear throughout Mexico.
Currently I am learning and developing positive impact, environmentally friendly and natural movement footwear design solutions at Wildling Shoes in Germany, while also documenting and promoting the unique tradition of Mexican woven Huarache footwear from Huarache Blog on all the major social media platforms.
Visit the DESIGN BLOG link at the top of the page to read my posts about new design perspectives and strategic design thinking, from the mainstream to the fringes, from the tributaries to the mass market.
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