Following various posts about dynamic graphics it was exciting for me to see this become a reality on the NIKE Hypervenon Phantom.
Inspired by .gif moving images, for some time I have been fascinated on how how to add a motion aesthetic into footwear design. But I have been quite unsure how to print a .gif onto a shoe upper.
It seems that Nike have almost figured it out using Thermochromic Inks.
Thermo sensitive dyes also known as Thermochromic Inks were first used in fashion about 25 years ago. And some of you may remember Global Hypercolour clothes that changed colour according to the body heat of the wearer.
For more on:
Thermochromic Inks applications on footwear click HERE
And last but not least, a couple of examples I did over a year ago in April…more in the links above