“Life is a great big canvas; throw all the paint you can at it”.
Facebook, Instagram, Fashion, Tattoos, Living Rooms, Office Spaces and even the human body all have one thing in common; they can function as a canvas for people to express their individuality.
Could it be that the most successful consumer products are so because they fulfill the need that people have to express/paint themselves?
Commercially the canvas analogy can probably be interpreted in the following way:-
- Product, Fashion, Footwear and/or Tattoo creatives; create designs, clothes, shoes, or art for people to use on their personal canvas, i.e. their personal space and their body.
- Retailers distribute and sell those objects of expression.
- While the most successful brands go so far as to create a new canvas for people to express themselves with! Creating new markets like Social Media, or genres like athletic clothing.
- And the top companies can offer all 3; Design, Distribution and Canvas/Platform/Genre.
After the discoveries of body art, fashion and most recently social media, what new canvas for personal expression is waiting to be created? And what products of personal expression are still missing from existing canvases?
As fashion designers is our inspiration too linear? Are we too limited by following market trends and creating new twists on passed fashions?
Has the standard approach of re-mixing old, or existing trends, now become more traditional/conservative than progressive?
Should we instead be thinking more abstractly and identifying what doesn’t exist, instead of creating design evolutions?
And can we find new ways for people to fill their personal canvas?